DW and Doordarshan sign comprehensive partnership agreement
November 7, 2011
Deutsche Welle (DW), Germany’s international broadcaster, has had a presence in India since the 1960s. DW-TV's 24-hour news channel is broadcast on Doordarshan’s DTH platform, DD Direct+.
Following this agreement, Doordarshan (DD), the television division of Prasar Bharati, Broadcasting Corporation of India, and Deutsche Welle will cooperate in the areas of co-production, training, joint events and the broadcasting of selected DW-TV and DW-TransTel programs on the Doordarshan network.
DW and DD will also enter into a detailed agreement on the exchange of television programs in the areas of Science & Technology (Tomorrow Today), Lifestyle (Euromaxx), Global Issues as well as Personalities and Events (Global 3000).
In addition, the two partners agreed to conduct training projects with DW-AKADEMIE. Training for DD’s staff will focus on advanced broadcasting techniques and it will also cover program production, technology and management.
Both parties will also explore the possibility of television co-productions.
Deutsche Welle has been expanding its services in India for many years, and this new agreement marks another milestone in these efforts. The agreement was signed in Delhi on November 5th by the Director General of Doordarshan, Tripurari Sharan and Erik Bettermann, Director General of Deutsche Welle.
“Prasar Bharati and Deutsche Welle have been given responsibilities which enable both organizations to serve the public in different ways,” Sharan said. “We are committed to working constructively to achieve the purposes set out in this memorandum of understanding (MoU).”
“The MoU is a keystone in the relationship not only between Prasar Bharati and Deutsche Welle, but also between the two countries. I am convinced that the cooperation between our two public service broadcasters will contribute to a closer exchange and better understanding between our cultures and nations", Bettermann said.