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Why has Deutsche Welle discontinued shortwave radio transmissions to North America?

In the last few years, the interest in listening to Deutsche Welle radio broadcasts via shortwave has decreased rapidly in North America.

https://p.dw.com/p/De75

As a result Deutsche Welle decided to cease shortwave transmissions in German and English to North America.

Listeners in North America take advantage of live streams, podcasts and on-demand archives on the DW-RADIO platform. These services are also available for mobile devices.