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Deutsche Welle

Franchising

Division of labor, cooperation, monitoring: How companies pass on their name and expertise. 

Topics: Franchising, licensing agreement, chain stores

Each chapter is available as a text in PDF format and as an audio file in MP3 format. In addition to the text book, some chapters also offer a manuscript with a word-for-word repetition of the audio file. Manuscripts can also be downloaded as a PDF file. You can listen to the audio files (MP3) either with Realplayer or with Windows Media Player. You?ll find the links to the necessary plug-ins (extra software programs) below.