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Opel sell-off?

June 9, 2011

Maybe General Motors wants to unload Opel after all. Fresh rumors have surfaced that the US auto giant is once again seeking a buyer for its European subsidiary.

https://p.dw.com/p/11Xbl
Opel logo
Stormy clouds could be rolling over Opel againImage: AP

General Motors (GM) is once again mulling the sale of struggling German carmaker Opel and its British associate brand Vauxhall, according to German media reports.

Potential buyers include Chinese investors and Europe's largest carmaker, Volkswagen, the German magazine Spiegel and the specialist publication Auto Bild reported online.

However, an Opel spokesman dismissed the reports as "pure speculation."

Opel chairman Klaus Franz has warned that such rumors could damage Opel's image "enormously."

The company's works council has called on General Motors' US headquarters to deny the rumors.

Opel CEO and GM chairman for Europe Nick Reilly
Opel CEO and GM chairman for Europe Nick Reilly can expect plenty of questionsImage: AP

Not the first time

GM tried to sell Opel in 2009, when the Detroit-based corporation was facing bankruptcy.

The US auto giant was poised to offload the German company to a Canadian-Russian consortium led by auto parts maker Magna International. But GM then decided to hold onto the unit and turn it around without aid from the German government.

In June 2010, GM unveiled a restructuring plan for Opel and Vauxhall that included the elimination of 8,000 jobs.

Europe is the only remaining loss-making region for GM. But Opel has gained ground in recent months thanks to growing global demand for cars.

Author: John Blau (dpa, AFP)
Editor: Sam Edmonds